Results Solutions Who It's For The Process Case studies FAQ
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Built on 18 years of experience in operations and process management

Find the process costing your team the most time. Then automate it.

Pinpoint identifies high-volume manual work, calculates what it is costing, and builds the automation into the tools your team already uses.

1
process
We start with the one process with the highest return
1
quarter or sooner
The investment pays back within a quarter or sooner
0
new systems
Works with the tools you already use
Integrates with the tools your team already uses
Slack Slack
HubSpot HubSpot
Google Sheets Sheets
Salesforce Salesforce
Zapier Zapier
Make Make
Airtable Airtable
ChatGPT ChatGPT
Gmail Gmail
ClickUp ClickUp

What this looks like in practice

Three document-heavy processes, rebuilt so the manual work stops being the bottleneck.

Each of these was built and measured. Automation only makes sense where the volume justifies it, so the first question is always whether the numbers are there.

Old way vs New way

You're using AI. It's just not working for you.

Most teams use AI as a helper and still do all the work themselves. We pick the one process with the highest return, automate it with AI agents in your existing tools, and put it into practice.

⊗ Problem
Problem: AI without a system
You ask → AI answers → You still do everything yourself
AI without a system is just extra steps
  • You ask ChatGPT, get an answer, still do the work yourself
  • Data fragmented across apps, with no single source of truth
  • No AI strategy: tools added randomly, with no measurable impact
  • Budget lost to subscriptions nobody can justify
◆ Solution
Solution: AI agents at work
Pick one process → quantify the return → build and deploy
One automation that pays for itself. Results you can measure.
  • Start with the one process with the highest return, and quantify the expected gain
  • Fragmented data connected into automated workflows
  • Every recommendation backed by projected ROI
  • Built and deployed, not just a slide deck
Why Us

Operations background. Not consulting.

Over 18 years of hands-on business process automation and optimisation across complex, fast-moving industries. We've lived inside the workflows that get automated.

Deep process expertise, AI-powered execution

That depth of operational experience makes it clear exactly where AI creates real leverage, and where it doesn't.

Cross-industry pattern recognition

The same inefficiencies appear across sectors with different labels. Recognising the pattern cuts diagnosis time significantly.

Stress-tested in real operations

Every framework has been validated in real operations, not theorised in a slide deck.

IT B2B Finance Payments Travel Construction
Who is this for

Built for the teams behind the business

Business automation starts in the departments that keep the company running. We start with the one process with the highest return.

01 / Finance
Finance & Accounting

Automate AR, AP, reimbursements, and reconciliation. Strategy over spreadsheets.

02 / Sales
Sales & Marketing

Score leads, update CRM automatically, automate SEO routines, and keep campaigns running without manual admin.

03 / Ops
Operations & Production

Streamline handoffs, sync systems, and close the gaps that slow output down.

04 / HR
HR

Automate onboarding, document collection, and routine employee queries, faster and with fewer errors.

05 / IT
Administration & IT

Cut ticket backlogs, automate repetitive requests, and keep internal systems running smoothly.

The Process

Getting started is simple

Three clear steps from first conversation to measurable results.

01
Alignment Call

Introductory call to understand your company's context, goals, and existing workflows.

02
Opportunities & ROI

We find where AI delivers the highest return, calculate costs and ROI, and choose one automation to start with. Technology recommendations follow, not the other way around.

03
Implementation & Results

Custom AI solutions built and deployed, then measured and optimised until results are achieved. Milestones, not vague timelines.

Project Management: Included
Project management is not a line item. It's built into every engagement.

Every engagement includes structured delivery: status updates, clear milestones, and a decisions log, so nothing falls through the gaps. 18+ years inside operations means knowing what's broken, why it's broken, and how to fix it.

Weekly Status Single Point of Contact Written Decisions Log Risks & Blockers Tracked
FAQ

Common questions, straight answers

From first conversation to deployed solution: what to expect at every stage.

A working automation that pays for itself, not just a presentation. Before we build, we quantify the expected return: hours saved, money recovered, payback period. Then we pick the one process with the highest return and build and deploy it. You get a real result, not a list of recommendations.
A structured process in three steps. First, an intro call to understand your business, goals, and workflows. Then we find where AI delivers the highest return, calculate costs and ROI, and choose one automation to start with. Finally we build, deploy, and measure it until it delivers real results. A project manager coordinates everything, so your team is involved only when it's truly needed.
At the start, a short intro call and a few short conversations with the people who actually do the work. After that, the work happens on our side, with minimal further involvement from your team. The first automation is typically live within 2 to 4 weeks. A project manager handles all coordination, so your team is involved only when it's truly needed.
Both. The full engagement covers build and deployment. Solutions are custom-built, tested, and handed over running, not delivered as a specification for your IT team to figure out. Post-launch, a separate support and maintenance service is available to keep everything running as your business evolves.
No. The process is built for business owners and department heads, not engineers. You need access to your own systems and a clear view of your business goals. All technical architecture, integration work, and tool selection is handled for you. Your role is to know your business, not to understand the technology.

Bring us one repetitive process.
We'll tell you if it's worth automating.

A free 30-minute Automation Audit. We map how the process works today, identify where automation could remove manual work, and tell you whether it looks worth pursuing. Sometimes the answer is no, and that is a useful answer too.

Book a Free Automation Audit →

For business leaders focused on sustainable AI investments.